Research Blog : commercial conventions

  I will be conducting a commercial on the Shark rotator vacuum. Things in this commercial that you usually see on television is explaining the pros of the newly added features that the vacuum can now do. The way the new shark rotator vacuum commercials are conducted is by showing how this vacuum is a upgrade from all the previous shark vacuums invented and by doing so they must present all the new gadgets and various ways this one works differently from the rest.The way they show the audience the pros of this vacuum is by demonstrating things the shark rotator can do that will be beneficial to families that make messes easily. A way to help do that is by using props like foods and drinks spilled on rugs, tile, and wood. During my research in regular vacuum commercials from time ago you see they repeat the same thing which was what the vacuum was originally designed for how cleans leaving nothing behind. A shark vacuum commercial shows more of advanced features that are included in the vacuum for better results and easier work. The shark vacuum does things like suck up larger piles and suck up more particles than the ordinary vacuum. The commercials can even include every day life examples in family household of times you may need the shark vacuum. Some commercials can even include very sufficient editing of shark vacuums showing the vacuum consuming particles, dirt, and foods being sucked into the vacuum leaving no trace behind of what was being cleaned. A reason the shark rotator commercial is going to be different from the normal vacuum commercial is because it shows you how this one specific vacuum can do what any other vacuum cant. One problem always being faced when vacuuming is fitting the vacuum in tight spaces or underneath furniture. This vacuum is customized to take apart the filtered areas were all the dirt gets suctioned to and fit into tint small places like under furniture, tables, desk, ect. In most common we get the dramatic scenes of flying foods, smashing plants, kids making messes and this is when sharks commercial codes come in place to reassure the customer satisfied results. As stated in some shark rotator commercial a common code/motto they phrase is the shark takes care of, "shark has redefined the vacuum industry again." One way the shark rotator vacuum in their commercials may grab attention for customers than others is the fact that the shark rotator can also work just as sufficiently and good as carpet just as wood. The appearance in the shark rotator commercials are usually well dressed actors in the setting of a home with the prop of the shark rotator. Actors used in shark commercials wasn't even just one, in one of the shark rotator commercials there was verity of actors all used to convince the audience or customer by repeating "get a shark." The Shark vacuum commercial even provide statistics that the shark is Americas most recommended vacuum with ratings and customer reviews of how people love it. Now by doing these advertising techniques and commercial conventions is exactly how to show off your product is a good way and dramatically grab inform a customer what this new shark rotator vacuum is capable of to help you beneficially that others cant its the new and improved.